Case

How Volkers proves the value of integrating nature into your B2B business

Volkers is a family owned business that has been an important player in the packaging industry since 1925. From design to print, Volkers takes the complete process out of their B2B clients hands. However, Volkers’ vision goes beyond offering the best service and great products. They were looking for ways to integrate social responsibility into their business model in a way that would also strengthen the relationship with their clients. That’s why they decided to Do Sumthing. By integrating nature restoration into their business through the Sumthing platform, they nurture their client relationships and the planet. 

Volkers understands the importance of a sustainable future for next generations. Because of their family-owned structure, they’d rather think in terms of generations instead of quarters. Besides this long term vision, they also know that it’s impossible to build a healthy company on an unhealthy planet. 

An extra dimension to B2B partnerships

Volkers decided to connect their own success to nature. If their company is doing well, nature profits. Simple and seamless. Together, we looked into ways to match the two. Easy to explain and without any additional administrative burden. That’s how the Volkers promise was born: €1 for every order that exceeds €100 goes directly to nature. At the same time, Volkers maximises customer engagement: their B2B clients can choose the nature restoration project that receives this actual donation.

By sharing the actual impact that was made, Volkers and their clients have a joint commitment to a greener, healthier world. It’s Volkers’ way of thanking their clients for participating in this important mission. 

The transparency Sumthing offers is incredible—our clients can literally see the impact we're making together. What I love most about Sumthing is how simple it is: there’s no extra hassle, no complex setup and the impact is automatically visible on our website.
Paul Volkers

Building engagement with B2B clients is simple! 

At Sumthing, we sometimes hear that building engagement through positive impact can be challenging for B2B organisations. The Volkers case proves the opposite. It’s a perfect example of building strong, personal client relationships while creating not only financial, but also socially responsible value. And with success: In just the past 9 months, Volkers and their clients have removed over 6500 kg of plastic, they planted 1820 trees, 377 corals and 56m2 of kelp. Awesum! 

Excited to integrate nature into your business as well? Get in touch!